Core Modules

• Marketing Foundations & Buyer Psychology: Traditional 4Ps, STP framework (Segmentation, Targeting, Positioning), buyer personas, and customer journey mapping. [1, 2]
• Website & Funnel Building: WordPress/Shopify setup, UX/UI basics, landing page creation, site speed, Core Web Vitals, and conversion rate optimization (CRO). [1, 2]
• SEO, AEO & GEO: On-page/off-page/technical SEO, E-E-A-T principles, local SEO, and Generative Engine Optimization (optimizing for AI overviews and search answers). [1, 2, 3]
• Content Creation & Marketing: Copywriting, blogging, short-form video production (Reels, TikTok, Shorts), and AI-driven content workflows. [1, 2, 3]
• Paid Performance Marketing (PPC): Google Ads (Search, Display, Performance Max), Meta Ads Manager (Facebook/Instagram), budget allocation, bidding strategies, and retargeting. [1, 2]
• Social Media & Community Management: Organic growth strategies across LinkedIn, Instagram, X, and YouTube, alongside social listening. [1, 2]
• Email Marketing & Automation: Lead nurturing, automated drip campaigns, list segmentation, and deliverability optimization via tools like Mailchimp or ActiveCampaign. [1]
• Web Analytics & Tracking: Google Analytics 4 (GA4), Google Tag Manager (GTM), multi-touch attribution models, and performance dashboards. [1, 2]
• AI Tools in Marketing: Practical application of generative AI for persona creation, smart bidding, prompt engineering, and predictive analytics. [1, 2, 3]

Essential Tools to Master

• SEO & Analytics: Semrush, Ahrefs, Google Analytics 4 (GA4), Google Search Console.
• Paid Ads & Social: Meta Ads Manager, Google Ads, LinkedIn Campaign Manager.
• AI & Content: ChatGPT, Claude, Canva, CapCut or InVideo.
• Web Building: WordPress, Shopify, Elementor.